The Apurva Kempinski Bali Resort Launches “Place to Discover” Campaign
A breakthrough initiative to mark the debut of Bali’s most anticipated resort, set to open in the first quarter of 2019
BALI, Indonesia, Nov. 5, 2018 /PRNewswire/ — For Bali’s most anticipated opening of The Apurva Kempinski Bali Resort, a bold “Place to Discover” campaign was unveiled today: a unique positioning of the resort to highlight its distinctive brand pillars and philosophy. As a tribute to the richness of Indonesian cultural heritage, this ocean-front resort will open its doors in the first quarter of 2019, and the “Place to Discover” campaign is launched to mark the resort’s long-awaited debut.
Embodying a fully integrated, multi-platform approach that is unprecedented in traditional hospitality advertising, the campaign is comprised of six short films in 10, 30 and 90 seconds. Rather than focusing on the facilities and services of the property, the movies depict a striking “Majestic Open-Air Theatre” – the evocative brand of the resort which revolves around a Spectacular, Sensational, Curated and Serene theme. The storyline features the Kempinski Brand Ambassador, the Lady in Red, who reveals the stage at The Apurva Kempinski Bali by travelling through each of the brand pillars. The short movies are revealed on the resort’s social media channels — Facebook: www.facebook.com/kempinskibali, Instagram: @kempinskibali, Twitter: @kempinskibali. It also runs with the hashtag: “#placetodiscover”. The movies will also be showcased in a Mandarin Chinese version to penetrate the high-affluent Chinese traveller market.
“We are very excited to finally take the first step towards our debut. This series is a reflection of our unique identity that differentiates and sets us apart”, says Vincent Guironnet, General Manager of The Apurva Kempinski Bali Hotel.
In conjunction with the campaign, The Apurva Kempinski Bali is pleased to announce that reservations are now open for 1 February 2019, and it will soon unveil its opening offer for Q1 2019.
Set amidst the dramatic cliffs and immaculate beaches of southern Bali, the hotel is a 15-minute drive from Ngurah Rai International Airport and features 475 well-appointed guest-rooms, iconic suites and exclusive villas, and seven eclectic dining venues. Facilities include an ocean-facing spa and fitness centre, a 60-metre swimming pool, a kids pool and a family club. For events, business meetings and weddings, The Apurva Kempinski Bali offers a 1,076 sq m pillar-free and ocean-view grand ballroom, meeting rooms, The Apurva beachfront wedding chapels, and a 2,200 sq m ocean-front lawn for exceptional outdoor gatherings and events.
About The Apurva Kempinski Bali:
Standing atop the majestic cliff of Nusa Dua, with breathtaking views of the Indian Ocean and tropical garden, The Apurva Kempinski Bali offers the epitome of beachfront luxury. This five-star hotel in Bali presents itself as a majestic open-air theatre, an embodiment of Indonesian elegance. A collection of 475 iconic rooms, suites and villas are showcased, with 60% of the accommodation featuring its own private plunge pools. From a unique culinary journey and indigenous spa treatments, to the spacious meeting rooms and alluring chapels, The Apurva Kempinski Bali is a spectacular stage where curated experiences are brought to life.
Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now comprises a portfolio of 76 five-star hotels and residences in 34 countries and continues to add new properties in Europe, the Middle East, Africa, Asia and The Americas. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.
Director of Marketing
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