The Architecture and Design Commission launched yesterday the Jusoor program, one of the "Designed in Saudi" initiative programs, which aim to foster collaboration between local creators, leading companies, and clients seeking innovative design. The Jusoor program links designers with businesses seeking innovative designs, enabling designers to turn their ideas into real products, as part of the commission's efforts to support local talent and helps designers produce market-ready designs, thus helping boost their careers. Brands can discover new design talent and adopt innovative designs through this program. The program aims to foster long-term partnerships between designers and brands, providing support and resources for collaboration. It promotes creativity, innovation, and the development of unique designs that meet market needs. The program organizes design competitions for renowned brands, offering local designers a chance to display their skills and compete through incentives. It also offers specia l projects for top designers to work on for public and private clients, and includes mentoring sessions led by design experts to provide valuable advice, improve skills, and help grasp market insights. The program is expected to witness broad participation from enthusiasts and innovators in the field, contributing to building bridges of communication and enhancing effective partnerships among stakeholders. The commission invites interested parties to visit the official website for more details: https://engage.moc.gov.sa/jusoor-competition/ Source: Saudi Press Agency