Zanjan: Charoq, a traditional type of footwear from Iran's Zanjan Province, has been crafted in various styles for centuries and remains one of the region's most authentic handicrafts. Charoq flourished notably during the Safavid and Qajar eras, evolving over time to integrate leatherwork, silk embroidery, and intricate traditional designs. According to Islamic Republic News Agency, artisans in Zanjan are highlighting the need for transitioning from traditional crafting methods to modern economic models due to the challenges posed by machine-based technology. Ali Heidari, an experienced Charoq-maker, emphasized the importance of supporting artisans and apprentices to prevent further stagnation and preserve the authenticity of this craft. Heidari, who has been involved in Charoq-making for decades, stressed the necessity for suitable avenues to display and sell products. He noted that while artisans invest months crafting each product with dedication, commercialization is essential for their efforts to be fr uitful. Ali Rezaei, another veteran Charoq-maker, echoed these sentiments, pointing out the critical need for training, production, promotion, and sales facilitation to ensure the survival and authenticity of the craft. Rezaei, having dedicated fifty years to Charoq-making, expressed a decline in motivation due to insufficient income and emphasized the need for genuine support to continue his work. The Deputy Director of handicrafts at the Zanjan Province Department of Cultural Heritage, Tourism and Handicrafts, Dariush Naderi, acknowledged the challenges facing Charoq-making. He identified a lack of new artisans, changing lifestyles, and competition from industrial products as significant issues. Naderi suggested expanding market access through online sales platforms to reach customers beyond Zanjan, in other cities and countries.