DZRT, the leading smoking-cessation brand in the Kingdom, has signed an agreement with the General Entertainment Authority (GEA) to sponsor Riyadh Season 2024. CEO of Badael Tolga Sezer and CEO of the GEA Eng. Faisal Bafarat signed the agreement in the presence of Chairman of the GEA Turki Alalshikh. As the first locally manufactured nicotine pouch brand, DZRT offers smokers a less harmful alternative made from pharma-grade nicotine and the highest quality ingredients. Commenting on the agreement, Sezer said: 'We are proud to sign this partnership with Riyadh Season, probably the most significant entertainment space in the Middle East, to create a smoke-free experience across many venues, events, and activities. We are grateful to Turki Alalshikh for his invaluable support in building a smoke-free Arabia.' He added that the partnership with Riyadh Season will significantly expand the company's reach with its smoking alternatives, aimed at improving the quality of life in Saudi Arabia, in line with the goa ls of Saudi Vision 2030. DZRT products are manufactured in Saudi Arabia by Badael, which aims to help one million people in Saudi Arabia quit smoking by 2028. DZRT is produced in compliance with the highest global quality and safety standards. Source: Saudi Press Agency