The Summer Fruit Season kicked off today in AlUla Province, offering a variety of the finest local produce at the farmers' market in Al-Manshiyah Square, and will continue until July 24. Organized by the Royal Commission for AlUla (RCU), the Summer Fruit Season is a marketing tool for agricultural products and raises awareness among farmers of the importance of durable agricultural practices that positively impact product quality and production abundance. AlUla is famous for producing the finest mangoes, grapes, figs, and dates, in addition to Arabic frankincense, one of the traditional plants highly valued for its medicinal and cosmetic uses. On its first day, the farmers' market in Al-Manshiyah Square witnessed an increasing number of visitors from different nationalities, who came to participate in its events and buy from its various exhibits and products. Source: Saudi Press Agency