- Etihad Etisalat Company (Mobily) announced the signing of a partnership agreement with MBC Media Solutions (MMS) to sponsor the live broadcast of the Saudi Pro League of Roshn League through SSC channels and the Shahid platform across the Middle East and North Africa for the 2024-2025 sports season. "Our partnership with MMS to sponsor the broadcast of Roshn League matches reflects our firm commitment to supporting and contributing to the development of the sports sector in the Kingdom, which is witnessing rapid growth due to ambitious goals aimed at making the Kingdom a global leader in various sports," said Mobily senior vice president of brand and corporate communications Nora Al-Shiha. "This partnership also highlights Mobily's role as a national digital leverage in the fields of telecommunications, media, and technology, reaffirming our commitment to achieving our strategic objectives in supporting and developing vital sectors in the Kingdom," she added. Mobily seeks to support initiatives that e nhance the Kingdom's position in various fields, reflecting its active role in driving progress and growth in the sports sector and beyond, through its extensive wireless network in the Kingdom and the Middle East, and one of the largest fiber optic networks in the region. Source: Saudi Press Agency