The National Center for Palms and Dates has launched "Dates Seasons," a seasonal event across the Kingdom's cities known for date production. This initiative blends heritage and cultural activities with the bustling date markets, engaging the local community, visitors, and local and international tourists. The event aims to elevate dates' economic value and social significance in Saudi Arabia. Dates Seasons seeks to strengthen the connection between dates and the Kingdom's cultural and social heritage, highlighting dates as a symbol of Saudi identity, generosity, and hospitality. The event also focuses on optimizing investment to benefit farmers, marketers, and buyers by implementing the "Seasonal Markets System." This electronic system is designed to regulate and organize the trading of dates, improving the efficiency and quality of seasonal markets. Dr. Mohammed Al-Nuwairan, CEO of the National Center for Palms and Dates, emphasized that Dates Seasons is geared towards enhancing the appeal of the dates market across the Kingdom, boosting purchasing power, and ensuring that Saudi dates become a competitive economic product through the modern market governance. Source: Saudi Press Agency