The New Murabba Development Company served as the platinum sponsor at the Future Hospitality Summit held in Dubai from September 30 to October 2, aiming to engage with key stakeholders in the hospitality sector, including industry leaders, investors, and developers, while sharing its ambitious vision for sustainable growth of the sector. At the summit, the executive team, led by New Murabba CEO Michael Dyke, outlined the company's roadmap for advancing the hospitality industry. Dyke presented an ambitious plan focused on the development of infrastructure, the establishment of a seamless transportation system, the improvement of recreational facilities, and the modernization of life amenities, all central to revitalizing key hospitality sectors, including hotels, hospitality centers, and retail destinations. "Our goal is to establish New Murabba as a premier destination for tourism and hospitality in the region. We are fully committed to pushing boundaries, setting new benchmarks in sustainable urban develop ment, and embracing the ongoing evolution of this dynamic industry. We believe that the hospitality sector plays a crucial role in fostering vibrant communities and boosting the local economy," said Dyke. He added that New Murabba will accommodate over 100,000 residential units, 9,000 hotel rooms, and 500,000 square meters of retail space; it will feature various entertainment venues, educational institutions, and healthcare facilities. "New Murabba is redefining urban living with its "born smart" city concept, offering over 100,000 modern, high-quality homes. With world-class amenities, state-of-the-art schools and healthcare facilities, and seamless integration with the broader Riyadh metropolitan area, it provides unmatched convenience," he said. One of the highlights being presented at the summit was the Mukaab, which is the world's largest and most complex structure. It comprises mixed-use properties that encompass all asset classes. Spanning over 2 million square meters of floor space, the Mukaab red efines luxury with immersive shopping, dining, and cultural experiences. This awe-inspiring cube-shaped structure, standing 400 meters in width, height, and depth, is large enough to house 20 Empire State Buildings. It seamlessly integrates modern Najdi architectural design with state-of-the-art digital and holographic technology, offering visitors a unique fusion of premium hospitality, retail, cultural experiences, and entertainment. Source: Saudi Press Agency