A signing ceremony for Riyadh Season 2024 sponsorships was held today at Via Riyadh. General Entertainment Authority (GEA) Chairman Turki bin Abdulmohsen AlalShikh and Minister of Tourism Ahmed Al-Khateeb signed a sponsorship agreement with the Saudi Tourism Authority as an official partner of the season. AlalShikh also signed a sponsorship agreement with the Quality-of-Life Program as an official partner. GEA Chief Executive Faisal Bafarat signed sponsorship agreements with local and international companies, including platinum, premium, strategic, and main partners. Riyadh Season provided a sponsorship worth SAR2 million to the Association of Saving Food. Additionally, Bafarat signed a sponsorship agreement with the "Twisted Minds" club. Riyadh Season is a major opportunity for companies to achieve maximum exposure in global and local markets thanks to its large audience. Source: Saudi Press Agency