The Saudi Artisanal Company and the Saudi Coffee Company signed a strategic cooperation agreement today aimed at reviving traditional crafts and promoting Saudi coffee culture within the Kingdom's cultural and economic landscape. This partnership creates new opportunities for Saudi artisans, as their work will be displayed at the Jazean Café and Experience Center in Riyadh's Diplomatic Quarter. The center will serve as a gathering place for connoisseurs and enthusiasts of authenticity, providing a dynamic platform that blends the heritage of handicrafts with the art of brewing Saudi coffee. Through this collaboration, Saudi artisans and creators will gain new marketing channels, enabling them to reach a broader segment of the local community and visitors. Source: Saudi Press Agency