Sawani, a Public Investment Fund (PIF) company, has achieved a significant milestone with its Noug brand, securing the Superior Taste Award 2024 from the International Taste Institute in Brussels. The brand's lavender-infused camel milk and Shaqra pepper cheese captivated a panel of world-renowned chefs and taste experts, earning high praise across all evaluation criteria. Sawani Company CEO Ahmed Gamal El Din expressed immense pride in this achievement, highlighting the award's role in boosting consumer trust in Noug's innovative, natural camel milk products. He emphasized the company's dedication to developing a comprehensive camel milk ecosystem and delivering premium products that offer exceptional taste and nutritional value as a compelling alternative to traditional dairy products. The award-winning lavender camel milk is a harmonious blend of high-quality lavender extracts, while the Shaqra pepper cheese is made from the finest fresh camel milk with the renewed pepper. Source: Saudi Press Agency