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Spanish Newspaper Highlights Iran’s Social Media Strategy Amid Conflict

Madrid: The Spanish newspaper 'El Mundo' has highlighted Iran's unexpected social media strategy in the ongoing conflict with the United States, which has garnered significant attention through videos mocking US President Donald Trump.

According to Islamic Republic News Agency, 'El Mundo' quoted an official from 'Explosive Media', an Iranian company known for producing Lego-style animations, stating that they have discovered a new way to bypass censorship. The official mentioned that the barriers of censorship and propaganda in Western media have started to crumble.

Iran's approach has shifted towards using memes as a powerful tool for communication, rather than relying on traditional spokespersons. This strategy has enabled Iran to attract international audiences by employing memes, which have become a universal language in today's digital age.

The newspaper noted that Iranian groups have inundated social media platforms with animated videos featuring sarcastic messages and catchy songs. These videos primarily use Lego bricks, a well-known Danish toy, as a medium to convey their messages. One AI-generated song includes lyrics such as, 'Spain said no. Trump lost his mind, said relations must be cut off, and then China intervened and shook hands with Madrid.'

In a particular video, an enraged Trump is depicted alone while Spanish Prime Minister Pedro S¡nchez shakes hands with Chinese President Xi Jinping. The video has garnered tens of thousands of reactions on platforms like Instagram and X, with users from different countries praising Spain for criticizing the US attack on Iran. These posts have developed a distinct style, referring to Trump and his allies as the 'Epstein gang.'

Some of the videos also highlight actual wartime events involving Tehran and challenge Washington's narrative about certain military actions, such as the alleged incident of an American pilot straying into Iranian territory after his fighter jet was shot down.

According to Israeli cybersecurity company 'Cyabra', these types of posts amassed over 145 million views across social media platforms such as X, TikTok, and Instagram during the first month of the conflict.