The Ministry of Tourism today celebrated World Customer Experience Day by hosting a variety of interactive activities. The ministry aimed to enhance the concept of customer experience among its employees by focusing on customer-centered service design. The activities featured a range of initiatives and activities to raise awareness of customer service principles and their role in improving the ministry's operations. The ministry emphasized the importance of effective communication with beneficiaries, ensuring their voices are heard, and expanding outreach to a broad range of partners and customers in the tourism sector. It also promoted self-service tools, enabling customers to easily access the services it offers. The ministry is committed to improving customer experience, dedicating its unified tourism call center at 930 to receiving suggestions and inquiries, along with its official channels on social media platforms. Source: Saudi Press Agency