The organizing committee of the Saudi Festival of Creativity (Athar), the largest gathering of its kind in the field of creative marketing in the Kingdom, has announced the participation of a distinguished group of speakers in interactive panel discussions. The festival will also see the launch of several key initiatives and will host specialized training sessions in creative marketing and communication. The second edition of the festival is scheduled to be held from November 3 to 6 in Riyadh. This announcement was made during a press conference held today, attended by representatives from Motivate Media Group, TRACCS, MBC Media Solutions, and Flynas. Athar Chairman Ian Fairservice stressed that the second edition will focus on learning and development to achieve the festival's goals of graduating numerous young creative talents. He added that the festival will feature the Maheerah program, aimed at empowering women, and affirmed the festival's commitment to training as a fundamental element, noting that ma ny panel discussions will be held with both local and international experts. Athar Vice Chairman Mohamed Al-Ayed noted that the festival serves as a comprehensive national platform aimed at enhancing skills and nurturing young talents, which are considered a true wealth for building the future, through the programs and initiatives offered to reach new horizons. The conference also announced the opening of registration for the Young Talent Academies, which include the Student Creativity Academy, the Student Marketing Academy, the Next Saudi Generation, the Creativity Academy, and the Marketing Academy. These academies provide an opportunity for university students aged 18 to 25, as well as young professionals under the age of 30 in the fields of creative communication, advertising, and marketing. The academies will host several main sessions led by industry experts. Registration for the Maheerah program, which aims to empower women in the field of marketing communication, was also announced. Source: Saudi Press Agency